The cattle industry is incredibly diverse and unpredictable. As cattlemen and women, we are always making predictions on when to market our calves, assessing which supplements to feed and determining what genetic line will increase ranch profitability the most. We try our best, but sometimes we simply make the wrong decision and fall short. These failures are alright so long and we learn from them; and, make measured corrections. Our belief is that there is no perfect cow, but there are profitable cattle and unprofitable cattle.  With that being said, we aren’t interested in the notion of falling in love with certain cattle. Instead, we like to set bench marks and the cattle that meet these marks get to remain within the operation, and cattle that don’t simply fall out.