Our Philosophy

Improving the lives of our customers is our first and primary goal when breeding cattle. We address this goal by first focusing on our customer’s bottom line and their day to day lives. The largest expenses cattlemen incur are cow depreciation, winter feed and heifer development. We help diminish these expenses by breeding big bodied, easy fleshing cattle; and using heterosis to increase longevity, fertility and accelerate age of puberty! We also breed for traits such as calving ease, mothering ability and docility so our customers can enjoy their day to day lives without worrying about the cowherd! 

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Family of five riding horses across open plains at sunset, mountain range in background, with a woman and children wearing cowboy hats.
Cattle grazing on a snowy field with some dried grass and a fence post in the background.

“To develop truly exceptional cattle, you have to put some pressure on them.”

Our Philosophy, Continued…

01
Forage developed

Our cattle are expected to calve in a 45 day widow and graze year around in northwestern Wyoming. Utilizing high desert native forages through the majority of the year, they winter on crop stubble and stockpiled irrigated fields and only receive long stem hay when grass is unavailable. The cows and first calf heifers are expected to calve outside and unassisted - a female that cannot give birth to a healthy calf on her own simply does not have a place here. The heifer calves are weaned on long stem hay for 40-50 days before returning to the cow herd to graze through the winter. While the bull calves are bale grazed through their first winter and expected to develop on grass alone.

02
The Red solo cup method

We believe that Mother Nature has a “Type & Kind” of cow that works best within her perimeters. We subscribe to the red solo cup method of viewing cattle. When viewed from the profile a cow should be feminine about her head and neck with a neat chest floor and rearward sweeping rib shape with a large amount of body volume. Due to the fact that estrogen production shuts off long bone growth in the front end of the animal first, a female should seem as though she is running slightly down hill, this gives her the shape of a red solo cup with her head and neck being on the small end of the cup. A bull is the opposite, much like two masculine men standing side by side their shoulders will touch. A bull is much the same, testosterone causes an animal to put meat and muscle on up front giving them the appearance of a red solo cup with the bulls head being on the big end of the cup. Another point of emphasis we have when sorting cattle is their ability to shed early in the year. We have found that the females that shed the earliest are the cattle that tend to breed early in the season every year.

03
Fertility as a heritable trait

Many people in today’s cattle industry will try to tell you that fertility is a lowly heritable trait, however, hair coat and fleshing ability are very heritable and have a strong correlation to fertility. Fertility is only lowly heritable in environments that are artificial and we as humans are there ensuring every cow gets exactly what she needs to succeed. In a real world environment a good cowman can see a pattern to the cattle that are consistently working. A herd of bison, elk or any other form of wildlife is extremely consistent, to the point in which the best cattlemen in the world would have trouble differentiating one cow from another. Yet, due to personal biases and breeding extremes together in search of the outliers, today’s beef herd is so inconsistent that one can step into almost any herd and see cows of every shape and size.

04
The moderate size cow

This brings me to my next point. In a situation in which resources are limited, Mother Nature favors the small cow. The issue of cow size is amplified on years like this. We are currently in extreme drought and hay is not only extremely expensive but it’s also hard to come by! I’d venture to say the average seed stock cow is weighing 1,500-1,600 pounds requiring roughly 32 pounds of dry matter daily and more when she’s lactating. Whereas our 1,100-1,200 pound cows consume closer to 24 pounds of dry matter daily. Not to mention it is proven that a smaller cow will wean a much higher percentage of her body weight than a big cow when the cattle are required to utilize forage to raise their calves.

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Poster for Big Country Genetics bull sale featuring silhouettes of cattle and cowboys with mountains in the background, dated December 12, 2026.